Your website may have suffered a Google penalty if you see a dramatic decline in website traffic or a dropping position in the SERP rankings.
While a decline in your search engine position might result in lost consumers and lost sales, fixing these penalties need to be your first concern.
Fortunately, you can object and reverse these penalties, but first you must identify the cause of the issue.
This post will demonstrate how to determine whether your website has been punished and how to remove it.
What causes Google to penalize your site?
- keyword stuffing
- hidden links
- duplicate content
- irrelevant keywords
- bad redirects
- spyware, adware, and viruses
- data issues
- bad links
Although there are numerous ways to receive a Google penalty, they are frequently brought on by black-hat methods or strategies designed to trick search engine bots.
Algorithmic Penalties: Frequently brought about by upgrades or modifications to algorithms.
Manual Penalties: Developed by human reviewers employed by Google to enforce standards of excellence. Usually, you receive these if you break Google’s terms of service.
If you have received a manual penalty, you may check it in your Google Search Console.
Keep in mind that not all drops in search traffic are brought on by Google penalties. Seasonal companies, for instance, frequently see a dramatic drop during their off-seasons. Also, the rising competition online may push your company lower down the SERP page.
How Quickly Will a Google Penalty Cause My Website to Recover?
If all of the mistakes are fixed, your site will recover from a Google penalty.
Depending on how soon you remedy the issue, file a reconsideration request, and get your request approved, this can range from 10 to 30 days for manual fines.
Algorithm penalties have a far longer recovery period; some businesses claim damage up to two years after it occurred. A six-month healing period is typical for most sites.